" As a start-up with investor expectations for a quick ramp up, I was focused on selling and fulfilling business. It left little time to think about, or build, important processes, systems or other tools that could help us be more efficient. Fortunately, having worked with Sonita in the past I knew this was an area where could help us. Sonita became, in a sense, the fractional "head of operations" providing a vision and a 6 pronged approach to putting in the infrastructure we needed to scale. It provided us great comfort knowing that she was focused on the details that helped our talent feel more connected and informed about our projects, organization, and the way we operated. Personally, she was the outside voice I needed to push me to take the time to consider important things about our business that I would have missed."